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Why Brands Need Gay Women
86% have broadband internet
88% are car owners
60% are pet owners
60% purchased a new cell last year
36% bought sports gear last year
25% purchased a car last year
25% belong to health clubs
20% have a child under 18 at home
Avg 3x/wk dine out
even more than your average US consumer:
greater amount of disposable income
greater amount of discretionary time on their hands ($70.3b tourism/annum)
more likely to have a broadband internet connection (86% vs. 53%)
own a laptop computer (72% vs. 35%),
own a DVR or Tivo (56% vs. 24%)
own a BlackBerry or other PDA (35% vs. 14%).
35% make purchasing decisions for workplace
+50% say GBLT friendliness of company plays role
+66% can’t remember seeing a GBLT friendly ad in last year
+91% say sponsoring GBLT events would influence decisions
= 100% opportunity for your brand to stand out